Welcome to charpar.com an online portfolio and resume about all things Charlie Parker. Presented below is an example of 16 years experience, in publishing, digital publishing, business development, commercial sales and market strategy.
A career, which has influenced, launched and executed bespoke digital marketing solutions for leading brands all over the world. Creating new business and providing high level service to deliver above and beyond for all clients and businesses.
Please feel free to download a résumé and look through examples of work and experience. Just scroll down and interact with each section or click the menu hovering to your left. Maybe hit play at the top of the site and listen to some music while you have a look around. If you have any questions or would like to discuss Charlie Parker's résumé further please don’t hesitate to get in touch via the contact page.
Have a great day.
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PROJECT: BONUS MATERIAL CLICK HERE
Click the book cover to download the chapter on PROJECT. My credentials and experience largely feature on the commercial process
RÉSUMÉ
I have worked within the media markets for the past 16 years, forging a progressive, successful career that is aligned to the latest media platforms.
I have been fortunate to manage and work with some of the most sought after accounts worldwide through agencies and directly with clients.
In each instance I have created bespoke, exciting and effective marketing solutions that not only answer my clients' key performance indicators, but that deliver beyond expectations to maximise media value and generate repeat business.
My creative abilities, efficiency, organisational skills combined with my friendly and professional attitude have resulted in good working relationships still held to this day.
Contact:
Email: cparker@charpar.com
Tel: 07793 185 746
CLIENTS & WORK EXAMPLES
Marketable content, strategy and interactivity are the key drivers for one on one engagement and brand awareness. A brand can strategically associate itself through bespoke content or present specific information via interactive advertising.
By presenting this content on a mobile device, directly to the end user you create little wastage and maximum media value, to a committed and engaged audience. Digital analytics show engagement levels of each reader and enables a client to test, learn and evolve their marketing solution, delivering further repeat business.
Click the pages to move the carousel.
Contact:
Email: cparker@charpar.com
Tel: 07793 185 746
PROJECT: The first interactive lifestyle publication. Commercial Director
Magazines: selection of publications that I have worked on throughout my career
TRVL: 1.7million readers, 200 issues,
5 star rating digital travel publication
TRVL: example of travel publication. stunning photography, editorial and maps
Luxury Publications: third party interactive advertising for high net worth individuals
Luxury Hotel Digital Publications: Interactive content marketing for guests
Amex: interactive game. Pick up brush choose paint, flick paint on screen
Armani: gyroscope moves images
and activates video content
BA: scroll through by tilting device. Includes animation and video content
BMW: video and hotspots to deliver marketing content on new i models
Canon: ultra zoom plug-in. Tap the
screen to zoom into the image
Ferrari (regional): start up audio of engine and move car by swiping screen
Ford: swipe & reveal inner workings of
the car. Links to book test drive
Jeep: hotspots that deliver additional screens of content for new model
Lexus: gyrometer & scrolling.
Swing car from left to right
Nissan: tap car to electrify. Digital bookmark - car drives through mag
Louis Vuitton: links and slide show of additional creative
Omega: swiping across the screen
makes the butterflies fly!
Panasonic: uses accelerometer to give content 3D lenticular affect
Rolex (regional): sponsorship include swipe & reveal plug-in
Rolex: swipe & reveal plug-in to see what colour Rolex you prefer
Toyota: animation and video delivering longer engagement
Virgin Atlantic: Blippar plugin for augmented reality effect
Virgin America: flying plane with views inside cabin
VILLA : interactive content "live" real estate information
YSL: two creatives in one insertion - "flip image" plugin
7 - 26
CLIENTS & WORK EXAMPLES
For 16 years I have worked in advertising, digital marketing, publishing, new business and commercial sales.
This slide show presents a selection of the companies, publishers and advertisers I have worked with in this time. I have formed great working relationships by producing effective media solutions that provide maximun media value, stand out and ROI. For further info please download my résumé.
Contact:
Email: cparker@charpar.com
Tel: 07793 185 746
CLIENTS & WORK EXAMPLES
Presented are a selection of digital interactive brand adverts I have worked on in my positions held within commercial publishing sales. In these examples I have presented pitched, influence and created repeat revenue from my international brand clients.
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Hi there,
I am currently available to interview for your company or discuss a new proposition, so please don't hesitate to contact me and set up a meeting. I am also happy to travel internationally for the right position.
Kindest regards
Charlie
Work in progress - coming soon
